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Expanding Markets
Inclusion Solutions for Business
By Kelly Burgess
Jones insists her clients follow a five-pronged approach that includes the following:
Senior leadership commitment. Without that, points of contact can come and go, and commitment can waver accordingly.
- Accessibility. Making sure that people with visual, hearing and mobility and cognitive disabilities are able to access services both online and in the physical structure.
- Take a look at employment. When companies understand that they can employ people with disabilities, the transformation occurs from the inside out.
- Marketing. We start our customer outreach with market research to see how consumers perceive this company to make informed decisions.
- Messaging. This is based upon the previous four factors.
"This is no different than when a makeup company changes its marketing for Latin women or women of color," Okamoto says. "It's merely integrating that inclusive mindset into the company philosophy."
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